About Us
The History of Affinity Bean Coffee...
Affinity Bean was created off a bag of coffee and a famous Bulldog. With a few trips to Athens, Georgia and the careful planning of some dedicated coffee lovers, Affinity Bean has been serving coffee ever since. The blending of superior coffee and people’s affinity to their college or university, favorite sporting team, or non-profit organization has become something larger than anyone would have imagined.
Since 2004, Affinity Bean has grown with each cup of coffee enjoyed. Partnerships have included small and large college and universities, the humane society, to working professionals, students, and coffee lovers around the world. The Affinity Bean buzz was helped with support from the University of Georgia and Jittery Joe’s Coffee.
The name Affinity Bean comes simply from the affinity to your organization and the coffee bean. Shortly after Affinity Bean was launched, partnerships with numerous organizations have enjoyed a beautiful balance of the best coffee in the world and “giving back”. Affinity Bean is the official coffee of the University of Georgia’s Alumni Association.
The GO Group
The GO Group offers strategic marketing and fundraising expertise to non- and for- profit organizations, small and large. Affinity and marketing partnerships, Golf tournament and Collegiate License Plate consulting are our areas of expertise.Check out what the GO Group can do for you.
Services and Products:
Affinity Bean Coffee Program
A unique coffee program that allows you to purchase hand roasted and custom branded coffee. If you represent a college/university, church, or non-profit, that wishes to participate in the Affinity Bean program, GO HERE.
Affinity and Marketing Partnerships
Alumni Associations and non-profit organizations have a history of partnering with companies to offer a wide variety of value added services for their members. These services are becoming increasingly popular and are an integral part of the business for many organizations and associations. If you have credit card, insurance, or travel program partnerships, contact the GO Group.
Golf Tournament Consulting
The GO Group brings vast experience in the fund-raising, branding, marketing, volunteer management and overall tournament, guidance of your golf tournament. With over 10 years of golf tournaments and totaling over 800 golf tournaments, the GO Group can help you differentiate your tournament whether it is your inaugural or your 25th annual. Take Your Golf Tournament To The NEXT LEVEL.
License Plate Consulting
The GO Group will help you take your license plate program to the next level. Whether your goal is to enageg alumni and friends or to grow your revenue, our experience with collegiate license plate programs, combines years of experience with corporate strategic planning. GO ahead and let the GO Group show your alumni how to RIDE WITH PRIDE.
